Stylish and audacious London fashion is available at Shelly's! Created in the '50s, the brand started by opening boutiques in the British fashion capital. Very quickly, it caught the eye of fashionistas when it officially provided footwear for the rock group The Jam's first tour. From then on, they've become hugely successful and grew even bigger in 1988 thanks to the stylist Kim Hunt who selected the brand's designs for an ELLE magazine fashion shoot. Vivienne Westwood, John Richmond, and Jean-Paul Gautier also helped make the brand a success by designing collections. Today, the brand is a hit among fashionistas and the fashion press, making it a "must have". Fun, extravagant, and trendy: that's the London Touch from Shelly's!